Three decades ago, we had Don C and Jerry Lorenzo type of NBA 2K21 MT Coins lead the way as our two brands. We only saw that people really liked wearing those brands in our sport and attempting to stand outside. So then we wanted to provide them more options, but we wanted to be a stage for aspirational people in the fashion world, so you while we'd Don, who's clearly extremely built-out previously, we sort of took a flyer on Chinatown Market annually -- and clearly they have turned into a massive brand in the last couple of years. Tracey is actually a really good example as well.
Tracey is quite famous in the basketball world, but his brand isn't as understood and we must be aspirational and believe in his growth. I wished to give him the chance to get Visitor On Earth from the game. It is a way for all these men to see like, hey if it does well in the game, maybe I must think about it publishing it out in the real world. That's an innovative idea process: to leverage the digital then make the physical without having to spending a lot of money looking for out whether it's going to work or not. I think it's pretty brilliant.
Even becoming someone like Zack Bia to the game was in-touch. Yeah that is another very great example. I meanyou would not think about Zack as a traditional basketball influencer, but I kind of thought about registering him a couple of years back because I understood that we were between all these fashion brands. We signed a few guys in the world, who are famous in the fashion world and not at the basketball world. If we could make them wear stuff in matches and be a connector to their people -- such as Zack's really close to Drake -- it encourages the rise of style from the sport.
We wanted to give our games the capability to Buy NBA 2K21 MT express and differentiate themselves in how any NBA player can via their story telling. Fashion is now an integral element to this and, so we have partnered with the latest names in that area to offer digital clothing selections for gamers to fit on their own players. We do digital drops from each of our partnered clothes brands and attempt to align with their corresponding physical releases once we can to be another extension for them in their advertising and marketing campaigns. The frequency is dependent upon time of year since you'll see more during the holidays, basketball events [such as NBA All-Star] and fashion events [such as Milan Fashion Week, etc..