The National Football League has finalized its new 11-year media rights agreement with a pact that will run through 2033 and could be worth over $100 billion.
The league announced Thursday it’s renewing TV rights with all of its existing broadcast partners and adding Amazon Prime Video as an exclusive partner for its Thursday Night Football package. It’s the first time a streaming service will carry a full package of games exclusively. Amazon is paying about $1 billion per year, according to people familiar with the matter. Amazon’s deal runs 10 years and begins in 2023.
ViacomCBS, Fox and Nfl.com/activate (which owns NBCUniversal) are all paying more than $2 billion per year for their 11-year-long packages, while Disney (which owns ESPN and ABC) will pay around $2.7 billion annually, according to people familiar with the matter. Using these numbers, the NFL’s new agreement projects to be more than $100 billion -- the richest U.S. sports league media deal.
The NFL declined to comment on the total amount of the agreements. ViacomCBS is paying $2.1 billion for its package and NBCUniversal is paying about $2 billion, the lowest of any of the partners, but the highest increase over its previous deal, the people said. NBCUniversal paid $1.1 billion for its previous package, including playoff games.
Fox is also projected to pay over $2 billion in its new contact, but will save $660 million as it relinquishes the Thursday Night Football package. Morgan Stanley estimates that contact will be averaging $400 million in annual losses in 2023 when Fox’s agreement expires.
Disney is paying more and receiving more NFL content, including rights to exclusively air an international game each year, beginning in 2022, one of the people said. In this pact, the ESPN network keeps the Monday Night Football package and also has rights to air two Super Bowls on its ABC network. Disney can stream all NFL games that air on ABC and ESPN on ESPN+, the league said.
Disney will now carry 23 games instead of 17 in its previous deal. ABC will air three Monday Night Football games, which will not be double-headers with ESPN because the timing of the games will overlap, one of the people said. ABC will also carry two Saturday games the last week of the NFL season, which could turn into a new Week 18 if the NFL moves forward with adding a week. Disney will also receive a new divisional round playoff game, said the person.
“These new media deals will provide our fans even greater access to the games they love,” said NFL Commissioner Roger Goodell in a statement. “We’re proud to grow our partnerships with the most innovative media companies in the market. Along with our recently completed labor agreement with the NFLPA, these distribution agreements bring an unprecedented era of stability to the league and will permit us to continue to grow and improve our game.”
“NFL games are the most watched live programming in the United States, and this unprecedented Thursday Night Football package gives tens of millions of new and existing Prime members exclusive access to must-watch live football on Prime Video,” said Mike Hopkins, Senior VP of Prime Video and Amazon Studios, in a statement.
How to activate NFL Network
You can Nfl activate the NFL Network across different devices. Here’s a detailed guide for each of these platforms.
To activate the NFL Network on Roku:
- Press the Home button on your Roku remote.
- Scroll up or down and select Streaming Channels.
- Open the Channel Store.
- Type in NFL or NFL Network.
- Select the channel.
- Press OK.
- Select Add Channel to install the app.
- After the installation, launch the app.
- You will see an activation code.
- Go to nfl.com/activate on your computer or mobile browser.
- Enter the activation code and click on the Continue button.
- Follow the prompts to select your TV provider and sign in to your account.
- If the credentials are correct, your Roku will refresh and allow you to start streaming.
Amazon Fire TV
To activate NFL Network on Amazon Fire TV:
- Press the Home button to go to the Home Screen.
- Select the Search bar or magnifying glass icon.
- Enter the term NFL or NFL Network.
- Download and install the app.
nfl.com Activate Code Roku
As we all know how feasible it is to use an App for the stuff we need. Seeing this, NFL Network has also launched its NFL App which is available for Android, iPhone, and some other streaming devices. To download the NFL App follow the steps given below:-
- Open your device and visit the App store or Channel store.
- Now search for NFL in the Search Bar and hit enter.
- Now click on the NFL App, hit download, and install it into your device.
- Now launch the app on your device, it shows an activation code, which can be verified by visiting the nfl.com/activate link.
- Once you get the NFL Activation code on your registered Mobile number or Email, put it on the NFL App and you are good to go.
How to Create NFL Account?
- Visit the NFL website link nfl.com/activate on your browser.
- Click on the “Sign Up” button.
- Enter your personal information, including your name, email address, and password.
- Click on the “Create Account” button.
- Verify your account by clicking on the link in the email sent to you.
LCC videos were used 174 times on NFL Network during their pregame shows. Producers could ask LCCs in real-time for video content from every NFL stadium, which helped us set new standards for our TV coverage.
NFL Throwback is a new cross-platform brand for historical content, connecting social audiences of today to the history of the game by celebrating classic moments, colorful characters and incredible achievements. When following NFL Throwback on social, fans are treated to a blend of historical photos, archival footage, historical game broadcasts and unique animations.
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