What Is Branding In Web Design?

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Branding is the marketing strategy to shape your brand. That’s the basic definition. But there is s much more that goes into it.

Basically, branding is the practice that a business needs to accomplish for drawing customer's attention. It turns the visitor into loyal customers and turns an indifferent audience into brand evangelists. Optimizing branding is a must to stand out, make an impact and take the business to the next level. For strong branding, the elements brands' need:

1- Logo.

2- Color palette.

3- Shape.

4- Tagline.

5- The tone of voice and vocabulary.

6- Fonts.

7- Imagery.

8- Positioning.

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Jacklin Albert

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