The global potato starch market size is projected to reach USD 672.68 million by 2027, exhibiting a CAGR of 3.9% during the forecast period. Development of clean-label starch products by food companies is expected to prove beneficial for this market, shares Fortune Business Insights™ in its report, titled “Potato Starch Market Size, Share COVID-19 Impact Analysis, By Nature (Organic Conventional) End-use (Textile Paper, Food Beverages, and Pharmaceuticals), Type (Native and Modified), and Regional Forecast, 2020-2027”. Clean-label food products are those that are free of any chemical modifications or alterations and are made from natural ingredients. Starch is a carbohydrate that is generally synthesized chemically, but consumers are now demanding clean-label, or naturally-derived, starches and other ingredients that are used in foods and drinks. As a result, many companies are now developing innovative starch concoctions made from organic sources. For instance, Tate Lyle developed the CLARIA® Functional Clean-Label Starches, its new product line of non-Genetically Modified Organism (GMO) starch offerings, designed to meet several preparation requirements in the food industry. Cargill, too, came up with its SimPure line of native starches developed specifically for convenience foods.
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The report states that the global market value in 2019 stood at USD 500.07 million and provides the following information:
- Intelligent insights into the long-term and short-term impact of COVID-19 on this market;
- Actionable research into the market trends, drivers, and constraints;
- Detailed analysis of the key market segments; and
- Careful examination of the regional and competitive dynamics shaping the market growth.
Digestive Benefits of Potato Starch to Stoke Adoption
A leading factor fueling this market growth is the numerous benefits that resistant starch derived from potatoes has on the body’s digestive system. According to the National Institutes of Health (NIH), resistance starch helps in strengthening the colon by reducing inflammation in the area and potentially lowering the risk of colorectal cancer. In bolstering the colon’s functionality, this type of starch can prevent the development of chronic bowel disorders such as Crohn’s disease and ulcerative colitis. The NIH also highlights the advantages that resistant starch offers for metabolism. For instance, regular consumption of this starch type through meals can improve insulin sensitivity, which in turn can lower blood sugar levels and reduce the risk of diseases such as type 2 diabetes, heart disease, obesity, and even Alzheimer’s. Increasing awareness about the vast benefits of potato starch and other naturally derived ingredients is expected to augur well for the market in the coming years.
High Demand for Plant-based Food Items to Support Market Growth in Europe
Europe is anticipated to have a commanding hold on the potato starch market share during the forecast period on account of high demand and consumption of plant-based, naturally made food items in the region. In addition to this, food beverage companies in the region are increasingly developing health snacks by infusing them with potato starch, which is favoring the market growth in the continent.
The market size in North America stood at USD 178.75 million in 2019 and is expected to expand at a steady pace owing to surging demand for organic foods and drinks in the region. In Asia Pacific, rapid urbanization is boosting the demand for ready-to-eat organic foods, which is creating promising prospects for the players in this market.
Key Players to Engage in Collaborative Efforts to Promote Plant-based Nutrition
With the widening ambit of plant-based foods and drinks, key players in this market are taking concrete steps to innovate and augment the potential of naturally-derived starches, including potato starch. To that end, many companies are joining large-scale initiatives to promote plant-based nutrition products. On the other hand, a few other companies are making tactical acquisitions to expand their global presence.
- December 2019: Roquette became part of the ‘Beyond Starch’ campaign launched by Starch Europe, the European association of starch industries. The purpose behind this campaign is to spread awareness about the use of starch in the food industry through a series of events organized by its 27 member companies.
- March 2019: Ingredion Incorporated announced the acquisition of the operations of Western Polymer, a US-based producer of native and modified potato starches for food and industrial applications. This move will allow Ingredion to strengthen its production, augment processing capacities, and broaden its portfolio of specialty ingredients.